Sustainability and the Event Industry

Combating climate change is an urgent and intense practice amongst businesses, becoming sustainable, having a low carbon footprint, efficient recycling schemes are now imperative to comply with new regulations to minimise environmental impact. In the events sector, exhibitions and trade shows involving elaborate stalls, booths, catering, promotional material and luxurious travel are common, which will leave a significant carbon footprint. However as more and more awareness is being spread with the help of environmental organisations and legislation put in place, the events sector is changing and adhering to more eco-friendly and sustainable practices.

Why Reducing Carbon Footprint Is Imperative 

It's time to be more transparent about events' carbon emissions 

Reducing our carbon footprint is a necessity for the future of our planet and events, exhibitions, trade shows contribute due to transportation, energy use and waste. According to recent studies, the average conference attendee produces potentially 1.5 tonnes of Co2 in just three days. This reality has pushed event organisers to prioritise sustainability by minimising waste, and opting for renewable resources and greener travel options.

Marketing Eco-Friendly Events

Sustainable practices don’t just benefit the environment—they also resonate with a growing base of environmentally conscious consumers. Incorporating green initiatives into event marketing strategies can enhance brand reputation, attract more attendees, and demonstrate a company's commitment to social responsibility. Many consumers say they would be more inclined to support companies that are making an effort to reduce their environmental impact.

Switching to sustainable event practices, including eco-friendly exhibition stands, can transform the way companies engage with their audiences.

10 Tips for Hosting an Eco-Friendly Event

1. Select Sustainable Venues
   Choose venues that consider sustainability and the use of renewable energy sources, that manage waste efficiently, and technology that saves water. 
   
   
2. Choose Sustainable Vendors
   Organise with vendors who consider 'green' products and practices while dealing either by using recycled materials or biodegradable packaging.
   
   
3. Provide Sustainable Travel Options
   Encourage attendees to use public transport, are near a train station or cycle to the event. For international participants, consider partnering with airlines that offset carbon emissions.
   
   
4. Recycle to Improve Event Sustainability
   Place recycling bins throughout the venue. Inform attendees on what can be recycled this will make sure a higher percentage of waste is diverted from landfills.
   
   
5. Eco-Friendly Marketing
   Swap printed flyers and brochures for digital alternatives, such as QR codes, e-tickets, and event apps. This will cut down on paper waste.
   
   
6. Donate Leftover Food
   Coordinate with local food banks or charities in advance that can accept donations of leftover food. Not only will they reduce waste; this provides them and the community in need with much-needed supplies, making for a positive local impact.
   
   
7. Biodegradable Cutlery and Tableware
   Use compostable cutlery, plates, and cups instead of single-use plastics. These biodegradable alternatives degrade naturally and reduce landfill waste.
   
   
8. Measurement Tools to Track Sustainability Goals
   Avail the benefit of online tools that will help you understand the footprint of your event. It will also help you trace the energy consumption and waste produced along with CO₂ emissions at the event venue thus enabling you to set goals regarding sustainability for the next season.
   
   
9. Eco-Friendly Exhibition Stands
   Opt for reusable, and recyclable exhibition stands. These sustainable stands are made with eco-friendly materials and can be repurposed for multiple events.
   
   
10. Go Digital to Reduce Paper Waste
    Use technology to reduce the use of paper by offering digital agendas, virtual registration, and online feedback forms. Digital platforms not only reduce waste but can also offer real-time updates.